"3 days of design" is Denmark’s annual design event, attracting architects, designers, journalists, bloggers, buyers and design enthusiasts from around the world to Copenhagen. An exclusive event that’s open to the public, it’s the ideal opportunity to experience new, inspiring concepts in lifestyle, lighting, furniture and interior design from some of the major players behind the Danish design scene. During the event, participants are invited to a range of showrooms, exhibitions, workshops and design talks, including previews of new product launches and upcoming trends on the horizon.
Established in 2012, the overall aim of 3daysofdesign is to promote global awareness of Danish design and Copenhagen as an international design capital. The company is owned by anker & co, Erik Jørgensen, Kvadrat and Montana. Signe Byrdal Terenziani is the Managing Director in charge of the event, heading up the marketing, communications, press and designer relations.
This year two official partners of BENE RUS are participating in this event: &tradition and Fredericia.
&tradition: The new premises in the heart of Copenhagen is a space that will engage you in the world of &tradition – a world about the everyday life. Collecting classic pieces of furniture, gathering old friends and family, hygge and Scandinavian heritage. But it is also about adding new memories, being curious, meeting new friends, getting inspired by art, fashion, music, places, new technology and urban expression. It's all about the new showroom of the company - ‘The Home of a Collector’.
Fredericia: Explore Fredericia’s new showroom at the top of the historic former Royal Mail House in the heart of Copenhagen. On 1,100 square metres spread across two floors, Fredericia presents its entire brand universe with stories from its founding in 1911 until the present day. Visitors can experience everything from classic design icons by Børge Mogensen, Hans J. Wegner and Nanna Ditzel to contemporary news by Jasper Morrison and Space Copenhagen including an inspiring gallery with special highlights, such as Børge Mogensen’s original 2213 sofa, which for many years stood in the designer’s own home. With more than 100 years of experience with craftsmanship Fredericia gives great insight into the absolute best of Danish and international furniture design.
Materials taken from 3daysofdesign.dk
